Employing a Good Marketing Strategy

“Without strategy, it’s like shooting blanks.” 

A marketing strategy of a business is a plan that a company executes on a regular basis to gain visibility, build brand awareness and generate traffic for their business. Without it, marketing efforts can be heavily hindered and this part shouldn’t be underestimated.

While using previous results and data is beneficial, a business should never slip into just repeating what had worked before and always analyse whether those activities are still going to work the following year. A great marketing strategy should always strive to be innovative in some ways and adjust to what is happening on the market.

What Does a Good Marketing Strategy Contain

  • Shows a good understanding of the brand, its purpose and philosophy
  • Customer profile and competitors analysis
  • Audit of current and previous marketing efforts
  • Goals and objectives
  • Budgets
  • Proposed marketing campaigns
  • Up-to-date approaches to marketing
  • Data to support hypothesis
  • Execution timeline
 

Let’s Talk About Your Marketing Strategy